Hey! I'm Edward.
Digital
Product
Designer
&
Content
Creator
Aiding businesses in crafting digital products & Advocating Figma & Product Design since 2021.
Case Studies
tiket.com / Bus & Shuttle
Improving Search Result Experience
Improved Bus & Shuttle Search Result Page that signficantly improves user search experience, leading to boosts in business conversions.
+4.2% increase in Search to Book CVR.
+7% Increase in No Route Error CTR to Product Detail
+12.4% Increase in No Route Error CVR to Purchase
tiket.com / Train
Improving Booking Form Experience
Designed an effective Booking Form experience that significantly improves user experience and purchase rates.
+2.12% Increase in CVR to Purchase
tiket.com / Car Rentals
Improving Car Rental's Business Scheme & User Experience
Redesigned tiket.com's Car Rentals User Experience due to complaints & inquiries, leading to:
-8% decrease in customer complaints
+16.7% increase CVR from Landing to Search Result
+19.8% increase CVR from Product Detail to Booking Form
+8.2% increase CVR from Booking Form to Payment
tiket.com / Bus & Shuttle
Creation of Bus & Shuttle Product
Designed tiket.com's first Bus & Shuttle product to facilitate the purchase of essential land transportation in Indonesia.
#2 on Search Inquiries at Homepage
+256k projected users per year
You will be directed to tiket.design article.